I have read his previous book " Predictably Irrational: The Hidden Forces That Shape Our Decisions" by Dan before and I have always admired how Dan goes about researching a theme or an aspect and the variations he puts in to measure the influence of related variables. Also what makes his writing interesting is a hidden humor (may it's his inherent quality). This is my second book of his that I am reading and I have listened to his few speeches and on all of them he touches upon the accident that resulted in sever fire-burns and I assume every one who knows Dan knows that he survived a fire accident. Now my interest on the topic comes from my quest in life to become more honest and sincere not only within myself but also with others. My notes below reflect my learning and ideas that I would still want to ponder upon further. Learning about SMORC - Simple Model of Rational Crime surprised me that there is science behind our intentional acts of dishonesty. SMO...
I open my mouth to let the world know the depth of my ignorance